In the old days of publishing on paper, room for content was scarce and prices for advertisers would go up as audiences grew. In these days space for content is unlimited and in fact infinite.
So, there is a problem for businesses who depend on advertising revenue. Not just for paper based products also for digital formats. Even more so in fact. Prices online are based on other metrics then the old fashioned supply and demand.
To make things more complicated prices are set by other parties. GOOG, as we all know makes quite a bundle every quarter.
Who will pay for good quality content?
In Europe an answer is popping up. Forces are gathering to get more money form GOOG.
Some interesting background info in this post from Frédéric Filloux, general manager for digital operations at Les Echos Groupe.