September 28, 2010
This morning I had the pleasure to visit Hans Janssen, ceo of Woodwing. Woodwing, as most readers will probably know, is the de facto leader in helping publishers of magazines and newspapers to enter the post tablet digital realms. In an amazing move they have helped TIME to publish the first iPad magazine on the same day the device was launched this spring. They keep on serving publishers around the world and new issues are launched almost every week.
I was very impressed by the Frankfurter Rundschau. I certainly hope publishers keep on experimenting and come up with new forms of content. Funny though I can not find any mention of it on their homepage.
Time will tell. Hopefully.
June 28, 2010
Those with myopia see near objects clearly but far away objects appear blurred. That is exactly the case for people in companies and the companies themselves in the markets they serve. It is only natural to focus on the things, people and processes we know and to consider the way it has always been as the way it will always be.
It is not technological change itself, nor the disruptions of markets or the changes in customer behavior it causes, that force companies to adapt and adopt. The reason companies do change lies in the ability to understand these changes and to translate them into a vision, a strategy and a plan. In order to do just that, companies as a first step have to accept that myopia is a natural state of being. One has to accept that the future is not ours to see. One has to understand and accept that foresight is just a fantasy. Fantasies don’t pay the bills.
Foresight should never be applied. Do not look forward, look backwards. Hindsight is better than foresight.
Take a look at the web and how it affected your market and your product or service.
Is your core product news? Has the web and it’s still increasing exponential curves of change changed your basic product? What happened in this short period of time?
Is it your core service to gather readers and to offer this community of people to other people who are willing to pay top dollars to reach these people?
Rethink before you redo.