Monocle

December 8, 2010

During the last two days I had a rather strange experience. I enjoyed reading a magazine. I actually read every article of the last issue of Monocle, studied the design, looked at their website and tried to figure out their business model.

I was impressed by their advertisements. The magazine is packed with them, so advertisers know to find them. They are capable of producing or co-producing stunning new forms of advertising for their clients. I wonder if these brands work directly with the Monocle team or if they go through an agency, be it media or branding.

I bought the magazine at ABC in Amsterdam. The coverprice actually was more or less the same as it’s subscription price. Another innovation, one could say.

Besides the magazine, they produce a televisionshow for Bloomberg and publish a newspaper. How about that!

They own shops and of course sell through their webshop.

The editor already made his mark with Wallpaper* of course, but I think Monocle is top of the bill and a very fresh inspiration for publishers worldwide.

Yes, it can be done. It still is possible to combine surprising and interesting high quality content with 21st century business thinking.  A prime example.

Certainly worth my full attention for the 6 hours it took me to read. And I will keep the issue and reread it.

If you want to experience Monocle, you have to buy the magazine and hold it in your hands.


The man behind it

October 11, 2010

One of the reasons iPad is such a succes, is the man behind it. Steve Jobs is one of my favourite people to watch and study, since I laid my hands on my first Mac in 1986. That time I became convinced that something special was going on. I mean, to come up with such a brilliant concept and to be able to execute and implement that concept had to imply pure genius.

One of the most impressing demonstrations of his personality is his 2005 Stanford Commencement Adress.

The words have been circulating the web ever since. Now they can be watched and heard as well.


More Proof?

October 6, 2010

We took this exit already and we are well on our way to the next roadsign with the same direction. The road ahead is clear. Tablets all the way.

The iPad was launched April 3rd this year.  Apple sold 3.000.000 in the first 80 days.

The current sales rate is 4.500.000 untis per quarter. Something like this has never been done before.

Need more proof?


Entrepreneurship

October 1, 2010

Twitter was founded by 3 young guys and the first prototype was developed in just 2 weeks. That sure is kinda amazing. Jack Dorsey talked about getting ideas out into the market at last April’s 99% Conference. As they say: it’s not about ideas. It’s about making ideas happen.

Jack’s talk is very worthwhile and can be watched here.

Watch it completely, at the end the most important insight is shared.

And may I point out one small detail. After speaking for about five minutes Jack Dorsey tells the audience that around 2005 SMS finally arrived in the US. Before that time Europeans had SMS all to themselves for about 10 years. That blew my mind and made me wonder about the state of entrepreneurship in the Old World.


And it happened with a ping

September 4, 2010

More than a million users in two days!


A very fine example

July 22, 2010

Things change. Things change fast. Things change very fast when trends combine. These trends can flock into what may turn out to be a swarm.

What happens when you combine the speedy rise of social media, the therefore growing amount of time and effort users have to invest in keeping up with all of their social media and the iPad? A new form of publishing. Maybe even a new paradigm.

The idea is brilliant. The people behind it experienced and seasoned entrepreneurs. Money from respectable sources. And there are even some Dutch people involved.  In technology and marketing!

A new combination. A possibly creative destruction. A very fine example indeed.

Watch it grow.


Here it is

July 21, 2010

The impact of the iPad, and the other tablets in it’s slipstream, on the media and publishing industries will be huge, as I posted several times already. My only doubts concerned the ability and talent to produce interesting, original, multimedia content. Early tryouts and pilots by magazines were in my humble opinion not that attractive. Today, however, my doubts have vaporized, at least for attractive content.
My worries about publishers and media people have grown.
The reason is obvious. It’s impact huge. It’s name: FlipBoard.