Zoom In, Zoom Out

The Digital Revolution recently entered a new phase. The new screens in our hands offer new ways to read, browse, listen, watch and interact with content and with people. As people keep embracing these handheld devices, businesses are trying to catch up. Again.

Let’s look at the three sectors, usually considered to be at the center of these digital waves of change.

The smartphones and tablets are taking over all IT related industries. Computers basicly just left the building and are on the move. Software will turn into a service more rapidly soon, certainly when Office 365 will go out of public beta.

Telco’s are struggling. Landlines are out. Mobile became texting. Who could have imagined people writing on these things, since they were supposed to talk through them. The industry did not see smartphones coming. Their solution was to sell  internet bundles, but their customers started to use these bundles to acces free services. Why pay to call, if you can send a message for free?

Publishers are starting to realize they can no longer wait to change. Publishers have been neglecting All Things Digital too long. Change was something others would have to undertake, after the publishers themselves retired. A book is a book, you know. Yeah, and a newspaper a newspaper, right? A few years ago publishers had worries and money. Now it’s panic while they are almost broke.

In the midst of all these waves of change it is easy to focus too much on details. We tend to zoom in. But we need to zoom out and look at the bigger picture. The bigger picture in the world of business still is the simple fact that all links in the chain that do not add value, will disappear. Vanish. Evaporate. Fade out.

The middleman is under attack.

Take a look at your market. Zoom in on the chains. Which chain is only an intermediary?

Zoom out on the basic needs of customers. What is it they want?

Zoom in, zoom out!

2 Responses to Zoom In, Zoom Out

  1. Nomenclature: Smart phones and tablets ARE computers. They ‘just’ have a different form factor. Therefore, they will be used significantly different than the conventional ones.

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