A long time ago, back in 1987, a man called John Sculley, published a book called ‘Odyssey. Pepsi to Apple. A journey of adventure, ideas and the future’. Apple’s ceo at the time explained in his book why Steve Jobs had hired him and why Steve left.
On page 403 John Sculley tried to look into the future:
‘A future-generation Macintosh, which we should have early in the twenty-first century, might well be a wonderful fantasy machine called the Knowledge Navigator, a discoverer of worlds, a tool as galvanizing as the printing press. Individuals could use it to drive through libraries, museums, databases, or institutional archives. This tool wouldn’t just take you to the doorstep of these great resources as sophisticated computers do now; it would invite you deep inside its secrets, interpreting and explaining -converting vast quantities of information into personalized and understandable knowledge.’
Some people at the company came up with a video. They were inspired by the Dynabook concept, created by Alan Kay in 1968. The Knowledge Navigator looked like this:
The video can be found here.
John left and Steve came back.
And now we all have and/or want an ipod, iphone and iPad.
It indeed has been an epic voyage, as the word odyssey came to refer to.