Which Exit?

Myopia is all about forgetting the frames in our minds. We see what we want to see. We don’t see, what’s blocked out. We tend to think about ourselves and the things we think are important. We look from the inside out and we forget we have to look from the outside in.

Even when we are convinced of the existence of this phenomenon, we keep forgetting we suffer from myopia ourselves.

In trying to point my clients towards the rapid changes and shifts in the digital media landscape, I also forget to look at other changes. And these changes might be even more fundamental.

Let’s look at a few very recent ones:

  • In Finland a new party popped up this weekend and one of their main goals is to stop support of troubled countries like Greece, Ireland, Portugal.
  • The German Landesbanken have been lending enormous amounts of euros to these troubled countries.
  • If these already troubled countries fail, the Landesbanken will have quite a problem.
  • After Iceland, Greece, Ireland and Portugal, who will be next?

As always it is not technology itself, that will determine what will happen. It is what people want and people do. How will these crises affect the minds, ideas and plans of our clients, bosses, business partners?

As the picture tells us, we are already well on our way to the future.

But where is this road we’re on leading us?

What is our direction?

And if we don’t like that, which exit do we have to take?

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