Gold Rush

My last post has been a while.

Again.

This time I wanted to take some time and think.

I was overwhelmed by the introduction of the Harry Potter newspaper, as Rupert Murdoch used to call it. Not because this bold move was unexpected, but because of the pricing strategy. A dollar a week is hard to beat. The Daily cornered the market. Who will enter next?

Market acceptance does not seem to be very positive. It’s hard to find trustworthy data and my first impressions are therefore just that and nothing more. But the general idea points towards the conclusion that The Daily is not a huge hit. Yet, one has to add.

However.

The price is still very, very hard to beat.

By claiming land on this new frontier in the Media Wild West, competitors are hindered or even prohibited to join the Gold Rush.

I’m afraid.

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