Jeff Jonas is a very impressive thinker and doer. Today he serves as chief scientist of the IBM Entity Analytics group and he is an IBM Distinguised Engineer. Yesterday I came across an interview with him by Andrew Keen. They talk on the subject of Big Data.
- Data are observations.
- The more data we have, the more ignorant we become.
- Organisations make sense of only about 7% of all the relevant data (in their enterprise and in cyberspace)
- This gap between the amount of data and the making sense of it is widening.
- GOOG is an enormous pixel sorter. It does not provide intelligence and/or awareness.