John Battelle, cofounding editor of Wired amongst many other very interesting achievements, published in 2005 his book’ The Search. How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture’.
In this, in my view still unchallenged, book he introduced The Database of Intentions. The concept is very simple. GOOG and others know what we want, like, desire, want to know more about, are looking for, etcetera. That can be monetized and they sure did.
Now that bits of content are spreading to more mobile media and TV, still the Holy Grail in the eyes af many advertisers, we will see all kinds of search inspired advertisements pop up. Wheter or not one likes this, is not important, it will happen. Advertisers need eyeballs, at least that’s what they think.
Intentions are one thing, data another. It still is what people do, isn’t it?