Content on the Move

New screens, small, medium and large, keep popping up.  Flipping through content will become a new form of entertainment experience. New content formats and user experiences will  be invented, since a simple 1:1 translation of existing content to new types of media, will not attract enough users. In the beginning of TV we could watch radio and plays. The first automobiles resembled horse carriages. It always works like that.

Experiments continue. Maximizing value is the name of the game.

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