Paid Content Game

The game has changed. A move, bold as always, by Mr. Murdoch. He did it again.

Mr. Murdoch is a businessman and his business is News. His empire is global and includes all types of media, old and new. In the recession he felt the departure of advertisers and over time he reached a simple conclusion: News can not be free. That is to say, no company producing News can function properly without the green stuff.

Murdoch was ridiculed about putting up paywalls. The entire webcommunity condemned such behaviour. But who cared? News is free on the web and we’ll find it somewhere else, right?

Right.

Insiders knew something else was going on. A new combination in the make.

Let the games begin!

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