Things change. Things change fast. Things change very fast when trends combine. These trends can flock into what may turn out to be a swarm.
What happens when you combine the speedy rise of social media, the therefore growing amount of time and effort users have to invest in keeping up with all of their social media and the iPad? A new form of publishing. Maybe even a new paradigm.
The idea is brilliant. The people behind it experienced and seasoned entrepreneurs. Money from respectable sources. And there are even some Dutch people involved. In technology and marketing!
A new combination. A possibly creative destruction. A very fine example indeed.