Negroponte told us about digitization. Atoms transformed into bits.
And now these bits are transforming an entire industry by the atomization of content.
What a paradox!
Music was available on albums and later on cd’s. Albums became songs. You want one song, not a complete album.
Newspapers and magazines will move in the same direction. You don’t want a complete magazine, just one article. The articles are findable and available always and everywhere thanks to twitter, blogs and facebook.
The effects of this transformation on the organizing principles of publishers will indeed be beyond comprehension.