Markets are people. Their needs and wants determine and drive priorities and behaviour.
Markets are basicly value chains. Value chains consist of links. Links from the source to the end user form the value chain. A chain is only as strong as its weakest link. There are always pressures in the value chain.
- Every link needs to add value.
- No value added: really no need for this link.
- No need for a link: no link.
It is quite simple really.