Media businesses, like all other industries, are painfully and slowly adapting to the attacks on their added value from above and beneath.
The economic crisis has only accelerated these pressures and will continue to do so the coming years.
As if this new game and these new rules for playing the game are not enough to deprive executives of sleep, enter new pressures.
The same source of allowing the coming together of top down and bottom up pressures, lowers the barriers to enter new markets. Outsiders jump onboard.
- A computer company can start a record store?
- An IT company can dominate advertising in just about a decade?
- People are creating news themselves?