In the summer of 1960 Theodore Levitt published his stunning article ‘Marketing Myopia’ in Harvard Business Review.
It began with the now famous sentences:’ Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others which are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management’.
With this lesson in mind, I will be blogging about the media industry and it’s attempts to keep up with all things digital.
Since sharing my thoughts in this way is a new thing for me, I expect to make the necessary mistakes. Please bear with me along the way.